Big It Up thickening cleanser injects body and volume through its thickening system.

Big it Up cleanser – the cleanser injects moisture into the hair shaft plumping it out from within, the polymers grab the root of the hair giving each hair lift.

Big it Up cleanser contains a multifaceted (vegetable) protein complex (average molecular weight 1800) which acts on the 3 fundamental parameters of hair strength (tensile strength, bending & cuticle integrity).

The unique chemical composition of this protein allows it to penetrate the cuticle to build strength from within, whilst forming a film on the surface to protect the hair and build thickness and body.

pH 5.5

250ml bottle